Breaking: USC_FB and UCLAFootball are negotiating to leave the Pac-12 for the Big Ten Conference, latimes has confirmed. The Trojans and Bruins have been flagship members of the West Coast's power conference for nearly a century.
are negotiating to leave the Pac-12 for the Big Ten Conference, multiple sources confirmed to the Los Angeles Times Thursday morning.
The Trojans and Bruins have been flagship members of the West Coast’s power conference for nearly a century. Their departure to the Chicago-based Big Ten would signify a death blow to the notion of the Pac-12 as a competitive, top-level football conference and serve to bolster the Big Ten in its efforts to keep up with the Southeastern Conference, which added Texas and Oklahoma of the Big 12 last summer.
The Big Ten is currently negotiating its next media rights deal and is expected to be able to fetch upwards of $1 billion per year. Adding the Southern California media market to its product would only make the league’s offerings more desirable at just the right time.
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