Those who run the Utah Jazz have heard your complaints about the team’s new uniforms — and they’re asking for you to help to make them better.
The new Utah Jazz yellow, black, and white jersey designs, plus the returning "purple mountain" one, will represent the team's new look beginning with the 2022-23 season.— and they’re asking for you to help to make them better.
The process began earlier this week and fans will continue to be approached and surveyed at Vivint Arena as Qualtrics — the company founded by team owner Ryan Smith — seeks to collect a sample of data across all of the different kinds of fans who attend Jazz home games. There’s no way for fans to sign up to take the survey, nor will fans be allowed to take photos or screenshots of the new designs. The surveys are randomized, and show different jersey variations to different fans.
“The data showed that purple was the No. 1 purchase online, and then when people got into the store, it was black and yellow, which was interesting.,” he said shortly after the team’s rebrand was launched. “Brands are going to evolve. There’s probably a fair argument we went a little too clean. OK. But it will evolve.”
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