“We were unable to conclude that greater spending on the campaign translates to a greater reduction in underage drinking,” a state auditor's report said.
“Parents Empowered” program spent $2.7 million in state funds in 2022, for TV and radio spots and in-person events.
Dougall and Bertha Lui, the financial audit director for the auditor’s office, presented the report to the DABS commission at its monthly meeting Tuesday. The commission also heard a response to the report’s findings from agency staff., which received $2.7 million this year — and has spent around $2.5 million a year for the last five years — in an effort to prevent teens from drinking alcohol.
The report also examined what DABS has spent on “Parents Empowered,” which started at $1.9 million a year in 2007, dipped to just over $1 million in 2010, and has steadily risen to around $2.5 million a year since 2018. “Trend data examining youth alcohol use clearly demonstrate a reduction in underage alcohol use in Utah over the course of the media campaign,” the research firm wrote in its findings.
An image from the Utah Department of Alcoholic Beverage Services' "Parents Empowered" campaign, featuring advertising that parodies '80s family sitcoms.
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