Built, a company launched in Utah four years ago, announced its protein bars will now be available in Walmart locations around the United States.
AMERICAN FORK — Nick Greer said he never wanted to get into food, consumer goods or online sales, but he loves everything about his current job — which is centered around those things.As co-founder of Built Bar, Greer said he gets to have snack days and enjoys seeing the excitement from people as they taste new flavors.
Built was born when Greer and his friend purchased a recipe from a family who had been selling the bars to people they knew, including Greer's co-founder. The recipe was initially designed for future Olympians, and Greer said they modified the recipe and then built on it as they added different flavors.
"I didn't know that people could get passionate about a candy bar that's healthy for you. It's kind of a novel idea," he said. "Really, what we're doing is disrupting that candy bar industry. We're redefining what protein and protein bars taste like and the experience that you have with them," Greer said.
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