The Venice Film Festival has come under fire from a group representing European cinema operators for showcasing films from Netflix again.
The International Union of Cinemas described the inclusion of several Netflix films as a"marketing tool."that saw Venice get in hot water with European cinema groups. This year, the world's oldest film festival is – as was predicted – continuing its support of Netflix-backed films. and Noah Baumbach’s Scarlett Johansson starrer , both from the streaming giant.
In a statement, the International Union of Cinemas , which represents cinema operators across 38 European territories, slammed the decision, describing it as a "marketing tool" for Netflix. “The inclusion of films in official selections that are within the reach of everyone – and not only that of streaming platform subscribers – benefits the audience as a whole," it said.
"Where films are available solely on these platforms, or receive only a limited ‘technical’ release in cinemas, festival/award selection becomes in truth only a marketing tool whereby most of the potential audience is denied access to a wealth of great content." Cannes has famously not included Netflix films in its main competition after falling out with the company.
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