Verizon has found a way to marry digital entertainment and philanthropy while honoring social distancing guidelines via 'Pay if Forward Live,' a new weekly streaming series to support small businesses that have been affected by the coronavirus pandemic
Additional partners and artists, who will follow his lead with intimate home-based performances, will be announced at a later date. As part of), a national nonprofit that has invested $20 billion since 1979 to boost economic opportunity for people and communities across the U.S. During the series run, viewers will be encouraged to tag local businesses and make a purchase in advance for when the crisis is over and the businesses reopen. Following engagement, Verizon will commit $2.
LISC will dole out grants of up to $10,000 to businesses in dire need because of the pandemic, which has forced closures across the country as leaders have attempted to stop the growing spread of the novel coronavirus. Restaurants, cafes, bars, sports venues, gyms, wellness business and live events spaces have all been impacted and there's been no definitive date of when some may reopen.
"Small businesses are being impacted in extraordinary ways as we all fight against the spread of COVID-19," said Verizon's chairman and CEO Hans Vestberg. "These companies provide employment opportunities, goods, services, and gathering places that are the soul of local communities.will give all Americans an opportunity to help their favorite small businesses survive this unprecedented hardship.
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