Viacom International Taps Pierluigi Gazzolo to Lead Streaming Push

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Viacom International Taps Pierluigi Gazzolo to Lead Streaming Push
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Viacom International Media Networks has promoted Pierluigi Gazzolo, president of VIMN Americas and executive vp Nickelodeon International, to the new role of president of OTT International and Viacom International Studios

The company veteran's promotion signals"the increasing importance" of its studio and streaming businesses, the firm says.

In his new role, Gazzolo will initially focus on accelerating the rollout of Pluto TV across international markets, starting with its launch across Latin America in early 2020. He is also charged with further establishing VIMN’s direct-to-consumer products, such as Paramount+, in partnership with distributors.

"Our strategy has been an incredible driver of growth in Latin America and one that now David [Lynn] and Bob [Bakish] want me to replicate internationally," Gazzolo told. "I am excited to partake in this transformation that ViacomCBS will have internationally. These areas [streaming and Viacom International Studios] are definitely going to be a driving force for growth for ViacomCBS internationally.

He said Tuesday that it was too early to say whether the CBS All Access streaming service could get rolled out in foreign markets or whether CBS content could be added to Viacom streaming services abroad. "The role has just been created, and I will work very closely with the folks at CBS, but the intent is always to utilize our global content as much as possible," he said.

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