The network highlights a growing upmarket audience and says it will continue to spend more on original content after the cancellation of 'Big Brother.'
Viacom's Channel 5 in the U.K. reported an 11 percent decline in its full-year operating profit amid a slight revenue drop and increased investment in original programming, which will continue after the cancellation of long-running reality TV show The company posted an operating profit for the fiscal year ended Sept. 30 of £39.9 million , down from £45.0 million in the previous fiscal year. The decline "in part reflects a decision by management to increase spend on U.K.
It reiterated that a recent push into original drama would help the network further, saying: "Channel 5 added homegrown drama to its slate of original commissions and has signaled plans to invest in an even greater breadth of original programming with budget freed up by the cancellation of long-running reality series
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