CEO Bob Bakish is carving out a lucrative short-term niche 'renting' IP and inking massive deals with streaming platforms desperate for content
to Netflix rather than risk distributing the Eddie Murphy vehicle itself theatrically.
In the interim, Viacom is focused on making sure brands like Nickelodeon live beyond its linear network. Robbins notes that Netflix is "renting" Nick IP, meaning Viacom will eventually get it back. The streaming pact allows Nick to further monetize programming that doesn't fit on its linear network while leveraging the output of its animation studio.
While Sony, as well as fellow streamer-less studios like MGM, are profiting from the demand for content, Viacom's strategy is wide-ranging.
Bakish's statements represent a change of strategy, as he conceded Feb. 26 that Viacom "took it on the chin" in previous years, leaving money on the table by not licensing bundles of content to Netflix and other streamers. However, he added the previous approach left Viacom with a "warehouse" of rights that went to Pluto TV, the ad-supported service it bought in January for $340 million and now boasts 20 million users.
México Últimas Noticias, México Titulares
Similar News:También puedes leer noticias similares a ésta que hemos recopilado de otras fuentes de noticias.
This 1 Thing Could Change The Way You Pay Off Student LoansThis 1 thing could change the way you pay off student loans
Leer más »
There's Going To Be A 3-Day Harry Potter Marathon Over Thanksgiving WeekendIf you've ever wanted to watch every Harry Potter movie over three days, now's your chance — they're playing in a Thanksgiving weekend marathon.
Leer más »
From Apple To Disney To Netflix: A Budget-Friendly Guide To Streaming ServicesNeed help picking a streaming subscription? This guide explains the top choices for streaming and who they're best suited for:
Leer más »
Trump Hopes Camp David S'mores Can Beat Impeachment, Washington Post ReportsThe quiet Camp David retreat is suddenly crowded with invited Republican guests.
Leer más »
How to Run a Race When It’s Freezing Cold OutThere are a number of ways to combat cold weather racing problems, whether you’re doing a 5K or a marathon.
Leer más »