Streamer Paramount Plus will launch on Sky platforms in the U.K., Ireland, Italy, Germany, Switzerland and Austria (GSA) in 2022 as part of a new multi-year distribution agreement with ViacomCBS Ne…
The agreement also includes the extended carriage of ViacomCBS’ portfolio of pay TV channels and the renewal of Comcast-owned Sky as an ad sales partner in select markets.
“We are thrilled to expand our long-standing partnership with Sky to continue delivering ViacomCBS’ leading portfolio of premium entertainment brands to Sky customers and importantly bring Paramount Plus to new audiences in all Sky markets, including the U.K., Ireland, Italy, and GSA,” said Raffaele Annecchino, president and CEO, ViacomCBS Networks International.
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