CBS may have previously expressed interest in acquiring Lionsgate-owned Starz, but now that the Eye has merged with Viacom, it’s unlikely that the newly formed ViacomCBS would look to activel…
and Starz have until the end of the year, when the current pact ends, to decide on their future with or without each other. The television landscape is notably changing — viewers can easily sign up for standalone pay-TV streaming services outside of the linear cable system, and have grown to shun overstuffed traditional bundles — a trend that likely factors into decision-making at cable providers like Comcast and others.
That means that Starz would only need to recoup about 35% of lost subs through its streaming service in order to fully offset any revenue loss from the Comcast deal falling through, he wrote. Amid a crowded, fierce streaming market – one that includes Netflix’s 151 million global subscribers, streaming pure plays Amazon and Hulu, plus four upcoming ready-to-race competitors from WarnerMedia, Disney, Apple and Comcast’s NBCUniversal – Starz’s OTT service is a smaller fish, albeit one that is growing.
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