Victoria's Secret parent company L Brands delivers earnings miss
Sales of the Victoria's Secret owner come up short, however.Elsa Hosk, Adriana Lima, Behati Prinsloo, and Candice Swanepoel pose during the finale of the 2018 Victoria's Secret Fashion Show at Pier 94 on November 8, 2018 in New York City.L Brands
Its shares initially jumped more than 3% in after-hours trading on the news but were recently down more than 3%. L Brands is calling for anywhere between a loss of 5 cents a share and a profit of 5 cents per share for the fiscal third quarter, while analysts had projected earnings per share of 8 cents.
More recently, however, that same image that once boosted Victoria's Secret has been haunting the company as women steer clear of the brand's hot pink, lacy and bejeweled lingerie, instead opting for bra and underwear brands like Lively or Third Love that promote inclusive sizing — not models strutting down a runway.
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