Victoria's Secret rebrand is too late, former execs say

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Victoria's Secret rebrand is too late, former execs say
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Victoria's Secret totally rebranded this year. Former execs say they pushed for the same changes for years and were shot down.

following an interview he did with Vogue in which he said he didn't think the fashion show should feature"transsexuals" because"the show is a fantasy."Lucas Jackson/ReutersWhile the company hired women for management roles, these former employees said that their ideas weren't considered.

One woman who worked in a management role at Victoria's Secret's New York office for more than 12 years told Insider that employees would push to modernize the brand image and feature more relatable women in campaigns, but management rejected the ideas."If it wasn't a push-your-boobs-up-to-your-chin bra, they didn't want anything to do with it," she said, adding that Wexner would say:"It's not who we are: We sell hope, not help.

Wexner and Razek"patted themselves on the back for putting women at the helm of the company but didn't listen to them," a former merchandising director who was at Victoria's Secret's New York office for over a decade said, calling the promotion of women an"empty promise."The Victoria's Secret model Alessandra Ambrosio reveals the Floral Fantasy Bra gift set at a Victoria's Secret store in New York in 2012.

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