Viral incidents are making fast food work even harder - Business Insider

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Viral incidents are making fast food work even harder - Business Insider
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A cop resigned after admitting he wrote 'f------ pig' on his own McDonald's coffee cup, and it's the latest sign that fast food is getting caught in the fray of viral social issues

In November 2019, a diner's Facebook post about the racism she and her party, which largely consisted of people of color, experienced in Buffalo Wild Wings also went viral. Employees at the chain were fired after being accused of moving the group around to better accommodate a pair of regulars who workers described as "Perhaps the most famous incident in which a viral video captured discrimination at a chain was when two black men were arrested at a Starbucks in Philadelphia in 2018.

"While our normal protocol was not followed serving these customers, we publicly apologize to our manager for being put in this position. We will work to continue to ensure that we support a respectful workplace for our employees and our customers alike." Viral accusations of discrimination are relatively rare. However, day-to-day errors can take on a new level of heightened importance thanks to the massive reach of social media. "b----" on his wife's sandwich; in fact the worker had merely indicated that she had ordered a BLT with cheese — BLTCH. Fortunately, the diner brought up the issues with Jimmy John's workers before taking to social media.

With social media, incidents that once could have been dealt with between employees and customers — at most garnering local news coverage — have become national stories.

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