.virgilabloh on LouisVuitton's new collaboration with Japanese streetwear pioneer Nigo, and what the designer really meant when he said “streetwear is dead.'
collaboration with Nigo in December, he gave props to the Japanese streetwear pioneer. “Me being at Louis Vuitton is directly attributable to work Nigo’s done in the past,” Abloh said. “A collab project with him—it puts his work in the right context.”
Nigo, I was fortunate over 15 years ago to have met him in Japan. He took us under his wing and showed us the ropes of how he was building the brand A Bathing Ape at the time.We met in his studio [in Tokyo]. He has a completely vertical fashion brand with Human Made. In one building, he designs, does the photo shoot, does the manufacturing. I was impressed by that. We had subsequent meetings in my studio in Paris. They were really hands-on. Our strongpoint is the art direction of the concept.
A hundred percent. I thought this was a perfect project to do things like that. The mood of the collection started off with our appreciation for the U.K. dandy and the mod era, Savile Row tailoring. That gave us the silhouette; but when it came to adding our own texture within the silhouette, that was very much using the codes of the house.What the Japanese are known for is great archiving and reinterpretations of Americana.
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