“Come for the PR, stay for the new revenue stream.” Oh, and also: ✔️Better rewards programs. ✔️A virtual water cooler. ✔️Even a way to design planes. Why nearly every CMO in America is suddenly metaverse-curious. JeffWilser reports
“Last year, a lot of [companies] were doing these things for the PR pop, and the earlier you were, the more PR pop you would get,” says Cathy Hackl, a marketing consultant who specializes in the metaverse. “Now the novelty is gone. You might get PR pop, but it’s a more muted effect. Companies are really focusing on the long term.” Companies are no longer just dabbling in the metaverse, says Hackl, but they’re “taking a look at the most holistic metaverse strategies.
More and more of his clients want to create “digital twins” of real-world objects, he said. In the upcoming “This is seismic,” says McInerney, repeating it for emphasis. “This is way bigger than social media was. It’s as big as e-commerce, if not bigger.” She says that “the convergence of the metaverse and Web 3 is happening at a clip I have never felt. Nothing has ever been this quick.”, a crypto horse racing game.