The Volkswagen Tarok is a compact, car-based pickup trucks that may be perfect for those who live in an urban environment.
Volkswagen Group of America CEO Scott Keogh thinks there is an untapped market potential for compact pickups aimed at those who live in an urban environment.The Volkswagen Tarok concept pickup truck made it North American debut on Wednesday at the 2019 New York International Auto Show.
But Volkswagen's ambitions for the pickup concept go beyond South America. VW thinks America may be ready for a truck like the Tarok.The Tarok is a compact, car-based pickup truck and is unlike anything currently on the US market. Volkswagen Group of America CEO Scott Keogh said there's some untapped market potential to be had.
Keogh also noted that it's a misconception to think that only people who live in rural Montana enjoy exploring the outdoors. "Now somebody could make an argument and say there is no pick up in the marketplace, therefore there is no market," Keogh said."But of course, if all you do is look at where spaces already exist you don't do anything new. You don't bring innovation, You don't bring change.
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