VW's New Brand, Scout, Will Build EV Pickups and SUVs in the U.S.

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VW's New Brand, Scout, Will Build EV Pickups and SUVs in the U.S.
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With production starting in 2026, electric pickups and SUVs will constitute the lineup of the all-new Volkswagen Group brand.

VW currently operates one factory in the U.S., in Chattanooga, Tennessee. The company announced last May that it will spend over $7 billion in North America over five years to "boost its product portfolio, regional R&D, and manufacturing capabilities" in the region. Volkswagen started buildingin Chattanooga in July 2022, with plans to produce 7000 EVs a month. This number should increase throughout 2023.

VW took control of the Scout brand in 2021 when it acquired Navistar . VW officially revived the brand in 2022. Scout Motors CEO Scott Keogh, formerly CEO and president of Volkswagen Group of America, wrote about the plant on LinkedIn and said that "What started in 1960 comes full circle today. Scout is once again reimagining the adventures that an off-road vehicle can deliver – only this time, it's with an all-electric platform.

Nowhere in these factory announcements did we learn any details about the vehicles themselves, but Keogh's words hint at some all-electric outdoor fun is on the way. "Scout has always been the vehicle that takes your family camping and also shows up on the job site every morning," he wrote. "This is not changing. Scout's versatility remains intact, and America's love of driving will be revived.

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