The commercial is a reminder to 'be a kid this Christmas.'
Joshua BoteSometimes, the most attention-grabbing, heart-rending videos on the internet don't require anything but an idea, a video camera, and a few willing friends. For a small hardware store in Wales, that was the case this holiday season.
This year's ad, published Sunday, stars Jones' 2-year-old son Arthur. Arthur's grandparents, who run the shop with Tom, make cameos – as does his mom, Laura, according to Media Wales. Arthur's part in the ad isn't far off from what he actually does around the shop, his dad told CNN."He comes to the shop most days and tries to help out," he said.
"We've had a great response these last two years, but nothing like this year," Jones told CNN. He told the BBC that locals have come in to congratulate them for the success of the ad, sometimes with bottles of champagne. He's also received"nice messages and emails from all over the world," he told the PA news agency.
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