As easy as it is to assume that Walmart's and Sam's Club's innovation efforts should be moving in the same direction, there is a really good reason why they appear to be on different paths.
, you can see exactly how the new technology works. Walmart also claims the technology reduces the time to scan from 9.3 to 3.4 seconds per scan.
Consumers simply walk in the entrance of the store, pull out their mobile phones, shop the store, pay, and then walk out the exit. It is that easy. In the spring, the experience will be made even faster with the adoption of the new visual scan technology referenced above. On the surface, it might appear that Walmart is haphazardly going one direction with its experimentation and that Sam's Club is going in another, but they are not.
Scan and go is more suited for Sam's Club because the operation is relatively set up for its success. Theft, similar to how one shops a Costco, is deterred because Sam's Club, as it does in its Sam's Club Now store, has two separate controlled exit and entry points. The technology works within the"flow" of what already exists.
So, is the thesis then that Walmart and Sam's Club should just go about their experimentation in their own ways, distinct and separate from each other?They each are right to take their separate tracks, but where the real rubber will meet the road is if the Doug McMillons, Marc Lores, Tom Wards and Anshu Bhardwajs of the world have the guts to bring what they are learning from all the experiments together to create something entirely new.
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