The family-friendly service aims to have the broad appeal of its parent company.
Vudu, Walmart's streaming service, is making big moves with original content. Photographer: Andrew Harrer/BloombergVudu, a streaming service owned by Walmart, will introduce a slew of original content this year very much in the spirit of its parent company.
The introduction of original content on ad-supported Vudu is a big step in bringing the platform more in line with competitors. Still, Vudu aims to be distinct from its streaming rivals with programming that has an undeniably Walmart sensibility. While Franco teased interactive content, which had been reported ahead of the event, no further details were announced. Instead, Vudu gave marketers a glimpse of its more conventional programming.
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