Walter Kolm's WK Records hires Horacio Rodriguez as CEO, launches Mexican label WKMX
Former Universal Music Latin SVP Horacio Rodriguez will now helm WK Records and WK Entertainment's music divisiontook a gamble. In the middle of the pandemic, when his star acts -- including Maluma, Carlos Vives and Wisin -- were sidelined by COVID-19, he launched his own label, WK Records.
Now, Kolm is expanding further, launching WKMX, a new label dedicated to the regional Mexican market, and appointingRodríguez, who until last month was Universal Music Latin's senior vp of marketing for its pop and urban labels, will now helm Kolm’s growing label as well as the music division of his WK Entertainment, which includes management, branding and booking divisions. Rodríguez's purview as WK Records' CEO will include the urban-driven WK Records as well as WKMX.
Although the pandemic dealt a short-term financial blow to Kolm's operation with his artists out of tour circulation, that actually helped the label's growth.Wisin Launches Record Label La Base Music: Exclusive "I am humbled to join such an extraordinary group of artists and executives at WK Records/WK Entertainment and I look forward to assist in further expanding our footprint in the market," said Rodríguez in a statement."We will work closely with our artists and partners to grow our business, stay nimble, adapt to change and continue to develop our audiences; but above all, we will deliver great music and entertainment.", who is coming in as GM of WKMX.
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