An owner of one of the world's top esports teams says investors looking into esports should watch for one thing
Scenes from an esports tournament in London in September 2018. The event is called FaceIt Major London.As esports becomes a bigger buzzword among Wall Street analysts, a top team owner says potential investors should focus on one key factor: Who builds community best?
"That is what will eventually drive revenues," he told CNBC. "You want to be able to invest in [companies and brands] that can generate substantial revenue in [the] future, so ask yourself: Who owns that fan relationship?" Esports enthusiasts, which Newzoo uses to define a person who watches professional esports content more than once a month, are set to bring in around $5.45 in revenue per capita this year, according to the research firm. This represents an increase of about 9% from 2018. This increase in revenue per capita is also taking place during a year where the total esports audience is projected to grow to almost 454 million, which Newzoo notes is a year-on-year growth of 15% based on their numbers.
First, he points out that revenue estimates often fail to account for how much developers earn on in-game purchases related to esports events versus sales from the event itself. For example, Riot Games, the publisher behind League of Legends, has released special skins or used already-existing in-game purchases to add to prize pools for some of their major events.
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