Feel at home at the Rubell Museum? Now you can (sort of) live inside it.
In a market as saturated with luxury apartment buildings as the Washington area, it can be hard to build a complex that stands out. Especially when high-end amenities in said buildings are ubiquitous. It’s now the norm for a spot to have both a pet spa and a yoga studio, a rooftop pool and a coworking area. And sending out your own dry cleaning? Forget it—there’s an in-house service for that.decided to differentiate itself by taking a unique approach: Being associated with an art museum.
The 492-unit building in Southwest, which began leasing in January, is connected via an outdoor courtyard to, which houses contemporary art from names like Jean-Michel Basquiat, Damien Hirst, and Jeff Koons in a historic former school. Gallery 64 is designed with artists in mind—it has podcast and music studios and a maker space, and all residents get a complimentary one-yearto the museum and discounted tickets at nearby Arena Stage.
Its interiors are meant to evoke an art gallery, says Mark Rivers, an executive vice president at Lowe, the group that developed the space alongside Mitsui Fudosan America. That means a blank slate—concrete floors, white walls—with color brought in via bright furniture, funky decor, original art commissioned for the space, and a series of rainbow doorways leading to units. Currently, 52 of the building’s units are leased.
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