Dos Swim and Paloma Elsesser are working together on a swimwear collection that is, as Elsesser puts it, 'chunky-girl-friendly'
is all about fun prints, curve-hugging fits, and eye-catching details. Itty-bitty gingham bikinis are paired with oversized cargo and jean shorts and capped off with ties reminiscent of hiking-boot laces, all adding up to the ideal look for those seeking to be activeElsesser is known for pushing fashion to become more inclusive, and this new collection—for which Mayan Toledano photographed a down-to-earth campaign in upstate New York—is a perfect encapsulation of her efforts.
"People use the word 'collaboration' so loosely, but with Paloma, it just felt natural," says Johnson. The trio worked together on everything, explains Johnson, including "the styles, the color, the sizes, the shapes." Elsesser adds that they were frequently meeting to try things on and discuss, "at my apartment at twelve o'clock at night."
The campaign photos themselves are as laid-back and effortlessly beautiful as your coolest Instagram acquaintance's vacation candids, yet still polished enough to confirm that this is a swimwear line for people who are serious about serving looks at the beach or pool. "As a model, I know how rough set days can be, and we really wanted to cultivate a space where every girl felt really good," says Elsesser.
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