Warner Bros. Discovery has agreed to use measurement platform VideoAmp ahead of the 2023 upfronts.
Warner Bros. Discovery signed a deal with VideoAmp, a significant moment for the startup audience measurement platform as an alternative option to legacy firm Nielsen.
The deal comes ahead of the 2023 upfronts, when networks look to secure long-term commitments from advertisers. Warner Bros. Discovery will also still use Nielsen, whose accreditation from the Media Rating Council was paused in 2021 after concerns regarding its system arose during Covid.In this photo illustration, the Warner Bros. Discovery logo is displayed on a smartphone screen and in the background, the HBO Max and Discovery Plus logos.has signed a deal with VideoAmp to measure its audience as an alternative means of data for advertisers, the companies announced Tuesday.
The contract is a significant moment for VideoAmp, a startup advertising measurement platform that has recently been growing its list of clients ahead of this year'sin spring, when TV networks look to secure long-term commitments from advertisers. Warner Bros. Discovery owns traditional TV networks and streaming services.
The deal also gives Warner Bros. Discovery another data set to provide to advertisers at a time when the industry is considering alternatives to legacy measurement firm
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