Warner Bros. is making BenAffleck's movie 'The Way Back', which is currently in theaters, available on demand on digital retail platforms
which is currently in theaters, available on demand on digital retail platforms, the studio said Thursday, as cinemas go dark amid the global coronavirus pandemic.
“With audiences largely unable to view films in theatrical release under current circumstances, we have decided to provide the alternative of early digital ownership of our currently released titles to people looking for great entertainment options,” Warner Bros. Pictures Group Toby Emmerich said in a statement., which stars Affleck as an alcoholic coach of an underprivileged high school basketball team, was released in theaters on March 6 and has grossed $13.
Warner Bros.' decision to put the current theatrical release on digital platforms follows in the footsteps of Universal Pictures, which broke the traditional theatrical model on Monday when it said it will release the upcoming animated filmin theaters and digitally on April 10.
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