AT&T’s WarnerMedia is commiting more than $100 milllion for crews of productions shuttered by the coronavirus pandemic. “We are stepping up with a commitment of more than $100 milli…
“We are stepping up with a commitment of more than $100 million to assist team members of those productions during this time. And as things evolve, we’ll continue to evaluate how we can best respond to the challenges we face as an industry as a result of this pandemic,” WarnerMedia CEO John Stankey said in a memo to staff Friday.
We’ve also had to reorient how our businesses operate in this uncharted landscape, and our senior leaders are working together to adapt and execute in new ways. To that end, I’d like to share some status updates, and some of the ways we are facing these challenges. In general, advertising will face headwinds in no small part due to the cancellation of NCAA March Madness and the suspension of the NBA season. As a result, our ad sales teams have been collaborating with Xandr and our clients to develop innovative solutions that provide new value to brands across our portfolio, including our linear networks where we’ve seen substantial increases in ratings as more people are working from and staying at home.
Our colleagues at CNN have once again defined what it means to be dedicated, unrelenting seekers of facts and truth to ensure citizens around the globe are properly informed in an unprecedented time. In the U.S. alone viewership has increased more than 132% during total day, and 167% in prime time since March 9; and digitally, CNN is averaging more than 50 million global daily unique multiplatform visitors .
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