WarnerMedia executives are expected to describe their vision for the forthcoming HBO Max streaming service, which will be going up against Netflix and two new entrants with powerful marketing engines and brands, Apple and Disney.
After a tumultuous year of management shakeups and restructuring, WarnerMedia executives will gather at a Burbank soundstage Tuesday to stake their claim on Hollywood’s digital future.
WarnerMedia CEO John Stankey has spent the better part of a year preparing for this moment: breaking down the silos of the old Time Warner—including the Warner Bros. film studio, Turner cable networks and HBO—with the goal of bringing the media group together under a unified vision.AT&T has a great deal riding on the success of HBO Max, which launches next spring.
AT&T announced Monday that it had reached a détente with Elliott that includes stock buybacks, a review of its portfolio and paying down debt from the Time Warner acquisition. WarnerMedia’s publicity team has spent the past three months touting content deals as it seeks to build momentum toward next year’s launch.
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