Watch one woman transform her bleach-damaged curls to vivacious red: R29xNexxus ad
We're all aware of the damage bleach can wreck on our hair — but how do we reconcile that with our desire to constantly be switching up our look?, founder of streetwear brand Pose In Clothes, found herself in. After dyeing her hair everything from blonde to orange to blue to purple over the course of one year, her big, bouncy, flowy curls had taken a hit. But still, she wanted to make a change — this time to bold, vivacious red.
New York Salon to get some professional help in making the transition from bleach-damaged blonde to healthy, siren red. Because of her regrowth and lighter ends, the team at Nexxus started with a single process — avoiding adding any more bleach in her hair — followed by a gloss to seal in the color. After that, it’s foil-age followed by another gloss to give more pop to the color, plus a deep-conditioning mask to make Cherry's hair stronger.
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