We caught up with TrentReznor about his and AtticusRoss' recent film & TV work, AshleyO's 'On A Roll,' and more.
I don’t think I’ve gotten the validation that I’m craving from them yet. So.I thought it was really great. And remember, it was in the context of Charlie [Brooker, series creator] sending me an email saying, “I’ve got a crazy idea for aepisode where we’d like to use your music, and juxtapose it into this syrupy pop thing.” I said, “Well I think that’s a great idea.” And I say that because I thinkis a really smart and needed show these days.
I also wanted to ask you about Billie Eilish, who as far as I know hasn’t necessarily directly interpolated or covered or referenced your work -- but when I first saw her music videos, the No. 1 thing I was really reminded of was peak Nine Inch Nails. I’m curious if you see any of that sort of ‘90s Nine Inch Nails DNA in her.
I don’t. You know, I can say -- and it might sound a bit pretentious, but -- I can honestly say, when I look back at what I’ve done, it was always the best I could do. I can’t point to anything -- unless you can remind me of something that I’ve blocked out -- that was, or following a trend, or, “Ahh, I wasn’t really into it, but…” There wasn’t any of that. And I’m not saying everyone should like it all, or it should resonate with everybody. But if it doesn’t, that’s me.
It’s interesting to hear you say that you don’t really pay attention to what’s going on in the pop world, because it does seem like you’re still very plugged in with the manners in which listeners still consume music. Why is it more important for you to focus on the process behind listening, rather than what’s being listened to in the mainstream?
Coming out of all that, and still being an artist, I became less concerned about marketing in general, because I realized it’s just marketing. It’s not art. It’s a puzzle, and it’s a puzzle you can try to solve and it can be fascinating and maddening and it feels like there’s an answer and it’s fluid. But that’s what it is. It’s not art. And I realized that as I listen to what’s at the top of the charts, as I dip my toe in, it doesn’t speak to me. It’s not for me.
It did change my perspective. I was very cynical about it, much like I still am about the Grammys. Which I feel like are “Here’s an award, show up so people watch our TV show.” And again, it was my experience of going through the Oscars that really put the Grammy issue into focus.
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