Watt's Music connects customers with music in an emotional way.
"For me, it's something that kind of makes you feel alive," teenager Catania said.
For more than four decades, Watts Music in downtown Novato has been there every step of the way. According to manager Darin Chace, selling records has never been better because vinyl is a product you can touch and feel...literally. "I still care about albums. I still care about the full message of an artist's output," longtime customer Mike Tham said.
The store, which opened in 1979, strives to provide shoppers with an experience that's more than just music.
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