The NBA's first in-season tournament, combined with the launch of B/R Sports on Max, is making for a critical NBA season for WBD Sports, and that's before you factor in upcoming rights talks.
In a critical NBA season, with rights renewals on the horizon and a pair of major experiments unfolding, Warner Bros.
Discovery is still exuding confidence in its stewardship of the league’s TV rights. “We’re basically sold out for opening week,” says Jon Diament, who leads advertising sales for WBD Sports. Indeed, in an advertising market
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