Fixing the funding gap isn’t about retrofitting the past. Let’s work together to intentionally design a new, more inclusive VC model.
concluded that VCs could have made an additional $85 million over five years if they’d integrated a gender lens into their investment decisions. These are the types of numbers that should be making headlines.
Let’s make the invisible visible. When we shine a light on the dominant role that women play in driving wealth, the business case for adding the female factor into the equation becomes undeniable. We want strong financial returns, don't we? So, what's the issue? Stop leaving money on the table by overlooking female founders.According to Janet Kang, managing partner at Mach49, female founders are at a disadvantage from the outset.
These nuances matter, and the solution is two-fold. Yes, VCs need to drive more balanced Q&A sessions. But, Janet notes that, in the meantime, women entrepreneurs can also practice flipping the script, so they are prepared to answer certain questions in a more favorable light. “One tactic I’ve used very successfully is to take a prevention question and turn that around into a growth response,” said Janet. For example, instead of responding to a question about how long it’s going to take her to break even, Janet will talk about her monetization strategy and all the great milestones she’s achieved.
In the end, fixing the funding gap isn’t about retrofitting the past. Let’s work together to intentionally design a new, more inclusive VC model. Success boils down to creating a venture ecosystem where differences are viewed as strengths and everyone is welcome at the table. Once we achieve this, we will create a future where equity truly is equitable.
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