We compared Apple and Microsoft's flagship stores in London — and the winner was clear

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We compared Apple and Microsoft's flagship stores in London — and the winner was clear
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Microsoft opened its first European store on Thursday and it's a block away from Apple's London flagship.

Microsoft opened its first European store in London on Thursday. Its new store is just meters away from Apple's London flagship. We compared the shopping experience at both stores. Visit Business Insider's homepage for more stories. Apple has a new neighbor in London — and it happens to be one of its biggest competitors. Microsoft unveiled its first European store on Thursday, which is just meters away from Apple's own London flagship.

Microsoft opened its first European store in London on Thursday. Its new store is just meters away from Apple's London flagship. We compared the shopping experience at both stores. Visit Business Insider's homepage for more stories. Apple has a new neighbor in London — and it happens to be one of its biggest competitors. Microsoft unveiled its first European store on Thursday, which is just meters away from Apple's own London flagship.

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