'We've got to be cautious that we don't become creepy' — Delta wants to do more with customers' data without violating their privacy
'We've got to be cautious that we don't become creepy' — Delta wants to do more with customers' data without violating their privacyDelta's CEO wants to do more with customers' data without violating their privacy or making them uncomfortable.
"We've got to be cautious that we don't become creepy or we don't be seen to be a stalker," Delta's boss said.Delta's CEO wants to do more with customers' data without violating their privacy or making them uncomfortable. However,"We've got to be cautious that we don't become creepy or we don't be seen to be a stalker," he said."We're doing this at scale with high-value customers, and we just want to be careful."
He highlighted a few household names that excel at collecting customers' data and using it to tailor products and services and build strong relationships.
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