Weed Worries: Cannabis Sales Are Steady — for Now
According to New York publicist Melissa Vitale, public interest in cannabis, at least, has surged in the last few weeks. “We’re seeing an increase in stories like ‘how to smoke a joint in the time of coronavirus,’” she says. Her client TribeTokes, a CBD vape company, has seen a noticeable increase in e-commerce sales. And water pipe manufacturer Heir has increased revenue 200 percent in bong sales, compared to March of last year.
Some brands are having to put off launching new products due to supply shortages. California cannabis brand GRLCVLT was just about to release a new preroll. “We’ve been ramping up a grand plan for a really cool release, and now we can’t get the packaging,” says GRLCVLT president Annaliese Nielsen. “We’re having to roll out a really simplified version — as a baby-size brand, that really sucks.”
On the cultivation and distribution front of the cannabis industry, many growers and other employees can’t do their job offsite, so companies are taking precautions to keep workers safe. Tiffany Devitt, a spokesperson for NorCal company CannaCraft, says they’ve implemented robust workplace safety procedures, sanitizing common areas multiple times a day and doing wellness checks.
NoCo Hemp Expo producer Morris Beegle says the event’s postponement is especially tough on hemp breeders who attend the March event to sell seeds and clones to farmers for spring planting. “They’re scrambling to try to move their seeds,” Beegle says. “We’re going to help them with marketing online.”
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