Gary Foster, WW chief scientific officer, said the new plan took about two years to develop and it builds on science and behavioral data.
Published 12:37 AM EST Nov 11, 2019For the first time, the preeminent weight-loss company, which rebranded as WW in 2018, is rolling out three customized plans simultaneously, officials shared exclusively with USA TODAY.
“The science is very clear on this issue,” he said. “Personalized plans get people to be more engaged and they’re more likely to make behavior changes than if they’re not personalized.” “Balance is important. We don’t want people to just eat from a list,” Foster said. “That’s diet talk and we don’t want that.”
Keri Gans, a New York-based registered dietitian and author of"The Small Change Diet," thinks the new program is going to appeal to more people and are a better option than fad diets that teach restriction and are not sustainable.
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