Heard on the Street: How exactly consumers pay in the online checkout line will increasingly be a hot-button topic for investors
Last month, Visa, Mastercard, American Express and Discover Financial Services launched a new click-to-pay online shopping button. Few consumers probably noticed; the new button only appeared on a couple of sites.
But in the coming years, shoppers may be bombarded with marketing around that button, as well as for ones from a long list of tech giants, including PayPal Holdings, Apple, Amazon.com, and Alphabet’s Google. The objective is to turn more of...
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