'If a customer gets an order of fries and they don't think they're hot and crispy enough, or they're not satisfied with those, they should hand them back to us and we should be happy to give them a brand new fry in exchange'
Wendy's is out with an unusual new initiative to take a stand against "cold and soggy fry disappointment" found at other fast food joints.
"If a customer gets an order of fries and they don't think they're hot and crispy enough, or they're not satisfied with those, they should hand them back to us and we should be happy to give them a brand new fry in exchange," Kurt Kane, Wendy's U.S. President and Chief Commercial Officer told Yahoo Finance in an interview.
A new batter system allows it to stay that way, whether customers get it straight out of the fryer, or have it delivered. Kane declined to cite how much the new campaign would cost, but said there's a significant amount of media behind it — in addition to the new fry cartons and a bag that outline the Hot & Crispy Fry Guarantee.
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