During Prohibition, West Hollywood hosted speakeasy bars and gambling joints. During the 1960s, Sunset Strip nightclubs welcomed the Doors and Led Zeppelin. Now West Hollywood is aiming for a new distinction, as a sort of Amsterdam of the far West.
During the rock revolution of the 1960s, the nightclubs on the Sunset Strip welcomed groundbreaking bands such as the Doors and Led Zeppelin.
Bolstering the effort is the star power of a handful of A-list investors, including rapper Jay-Z, actors Patricia Arquette and Woody Harrelson, and comedian Bill Maher. The Parent Co., a cannabis enterprise backed by Jay-Z, recently purchased Calma, a West Hollywood dispensary. Arquette is an investor in a cannabis lounge set to open soon, and Harrelson and Maher are backing a dispensary and lounge that is under construction, city officials said.“Applicants have been lining up for these licenses,” said John Leonard, community and legislative affairs manager for West Hollywood.
Barely a mile away on Santa Monica Boulevard, in a three-story building between a bank and a sandwich shop, the Artist Tree looks more like an art gallery than a pot shop from its entrance. Dramatic lighting illuminates art that is displayed on the walls and hangs from the ceiling, a gallery curated to be enjoyed best while under the influence of cannabis.
West Hollywood was one of the first cities in the state to approve licenses for retail cannabis outlets after California voters in 2016 approved Proposition 64, allowing the sale and use of cannabis for recreational purposes. The number of licensed distributors, growers and retailers in the state has more than doubled in the last two years, from 5,715 in the fall of 2019 to 12,169 today, according to the state Department of Cannabis Control.
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