WGA West board member Luvh Rakhe has offered a history lesson on the power of solidarity – and the price that unions pay when they’re divided during strikes and collective actions. Rakhe, who’s run…
, which he reunified in 1982 after the contentious breakup of the old Association of Motion Picture & Television Producers when Paramount and Universal split to form their own Alliance.
“Things were good — but then in 1982, Counter created the AMPTP. He was determined to unite the companies and he succeeded. Moreover, he offered a powerful framing argument: strikes were bad for everyone and should be avoided by all. This was the Reagan era, corporatist and anti-union, and much of the town accepted this.
“Negotiation is not about cajoling, or personal forcefulness, or bluffing. It is not even about making an argument. Facts are not leverage, because a negotiating table is not a court of law. Each studio exec could buy all of our reasoning and it literally would not matter.
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