Dax Shepard and Emma Chamberlain’s podcasts are both no longer exclusive to Spotify, as well as an entire slate of former Gimlet and Parcast podcasts.
The Joe Rogan Experience’s return to wide distribution is a success story not shared by other exclusives. It also suggests the show going exclusive may indeed have lost it a few listeners . While top fans may have signed up for Spotify solely to hear, many simply found another podcast to listen to. The news of its return to other platforms was received warmly on
. “I haven’t really listened to AE since they went exclusive because I just prefer Apple Podcasts as my app,” wrote one listener on Reddit.are verifiable hits, and Spotify was smart to sign them. But as the company now seems to understand, very few podcasts are big enough by themselves to convince a fan to subscribe to a new platform — or even download a free app.
One criticism of Spotify’s exclusive strategy is that it buried many shows, including those under the Gimlet and Parcast umbrella. The audience for Parcast’s slate of true crime podcasts or Gimlet’s narrative series is much smaller than that of Chamberlain’s or Shepard’s talk shows and perhaps even less likely to follow them to a new platform. The Spotify Originalranks at a very respectable No.
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