Facebook, a company with dubious name recognition, is making that name even more prominent in other apps it owns. But why?
Photo: Facebook In a brief announcement yesterday, Facebook announced that it was rebranding. Not much is changing, except that Facebook is now styled as FACEBOOK in the company’s messaging, and it’s being more heavily highlighted in company apps. “Today, we’re updating our company branding to be clearer about the products that come from Facebook,” the announcement says.
The larger point of this rebranding, at least outwardly, is to communicate to users that multiple, seemingly disparate apps they use are actually all made by Facebook . This is an interesting move, considering how much people — including people who use Facebook a lot — do not trust Facebook. Part of Instagram’s and WhatsApp’s appeal is that they are not Facebook. That their product was becoming more like Facebook is reportedly what forced out Instagram’s co-founders earlier this year.
This is … a truly menacing flex. What does Mark Zuckerberg know that we don’t? What is the data telling them to do this? Oh? You hate Facebook? What if we brought unwanted attention to our less tarnished brands by making our logo even BIGGER? It’s impressive! In Apple and Google’s app stores, for instance, developers are required to supply the name of the app’s author, either a human name or a company. Instagram is listed as made by Instagram, Inc. WhatsApp comes from WhatsApp, Inc. The Oculus app is made by Oculus VR, LLC. The VPN service Onavo, which Facebook encourages users to install as a privacy tool — and the traffic of which Facebook analyzes as an early warning system about potential competitors — is made by Onavo, Inc.
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