What Does It Mean to Be a ‘VSCO Girl’?

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What Does It Mean to Be a ‘VSCO Girl’?
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The VSCO girl is both a person and a meme, blandly aspirational to many, but also the subject of pointed parody

Hallmarks of a VSCO girl. Photo: Amazon, Getty Images Gun to my head, if I had to sum up what a “VSCO girl” is in one word, it would be “basic.” But gun to my head, I would probably use my last breath to say that I am 24 years old and I should not feel this ancient because of an internet trend.

There’s also a signature VSCO-girl vernacular. As parodied in a TikTok that recently went viral, a stereotypical VSCO girl can’t go more than five breaths without saying “and I oop” — a reference to a video of the drag queen Jasmine Masters, used to express surprise — or “sksksksksk,” which is meant to represent excitement, sort of like “OMG,” and pronounced, well, phonetically: like “ski” without the “i.

Sydney Serena, a teen vlogger with over a million subscribers on YouTube and 515,000 on Instagram, uses and promotes her VSCO, and fits the VSCO aesthetic to a T. However, she also posted two videos about undergoing a VSCO-girl transformation. They were both situated as “I am going to do VSCO stuff for this video, which is not what I usually do.” So … is she a VSCO girl or not?

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