There have been rumblings along the Vegas Strip that the city's slogan may soon change to something a little different.
Published 10:00 AM EST Dec 3, 2019For almost two decades, those five words have served as this city's mantra of excess. Rarely has an official tourism slogan been so widely recognized, with Las Vegas travelers often reciting the familiar"What happens in Vegas, stays in Vegas" mantra.
Aerosmith has also participated in what appears to be a top secret campaign to roll out a surprise in Las Vegas on Jan. 26. “It’s reflected what visitors want from Las Vegas,” R&R Partners CEO Billy Vassiliadis told the Las Vegas Sun in 2014. “It is reflective of Las Vegas as a place where I can come and escape my doldrums and escape the treadmill that’s my life.”"I imagine partying until dawn?" Leno asked.
The agency quickly brainstormed with its ad agency for a new message to keep Las Vegas out front in a tasteful way. As casino operations became more and more corporate, the business model aimed to capture adults looking for their own version of Disneyland.As regional casinos emerge across the country and online sports betting proliferates, revenue streams that once floated resorts on the Strip are shrinking, forcing tourism authorities to find yet another way to bring people to Las Vegas.
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