Digital childhoods are the new normal, and we need to talk about it.
, which chronicles nine-year-old sisters Ava and Leah. The twins are signed models with numerous branding deals; Google their names and you'll get several pages' worth of headlines about them being"the world's most beautiful twins."
Privacy issues, Jaqi says, are"pretty hard to prevent when [the twins] are considered public figures and being public figures is what has gotten them to this point." But she and her husband are careful to accompany the twins at public events and"make sure people are being respectful." The twins don't have access to the Instagram account but are allowed to occasionally scroll, and they like to see which images their mom ends up posting.
Some Instaparents use images of children to further their own careers. Many so-called mommy bloggers have made the switch from WordPress to Instagram, where a single DSLR shot of siblings lined up in height order gets just as much engagement as an essay-length blog post would. Maybe more. Needless to say, these moms are beloved by sponcon brands."Moms are some of the easiest influencers to work with," Karwowski explains.
Karwowski agrees that the transition can be messy."It's interesting where a parent is primarily featuring their children and they really start relying on it as a revenue stream, and that's where it gets a little tangled, just like it does when the mom is the manager of a child when they're on a TV show," she says.
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