This is what households say they’ll spend on back-to-school supplies this year.
Back-to-school spending is poised to see just a slight gain this season, according to Deloitte’s most recent survey, and households are expected to continue to make more purchases online. The report sets the b-t-s season as running from July through September, and said spending will rise 1.8 percent to $27.8 billion, or $519 per student, which compares with $510 last year.
“Most back-to-school purchases will continue to occur in stores [56 percent], consistent with prior years, but online is gaining ground and set to grab 29 percent of back-to-school spending, up from 23 percent last year,” Deloitte said. “The increase reflects a shift online among individuals who were previously undecided between online and in-store.”
Rod Sides, vice chairman of Deloitte’s U.S. retail, wholesale and distribution business, said for the first time, “people are telling us they’re just as likely to use a smartphone to make purchases as a laptop or desktop, which previously held the lead when it was time to click the ‘buy’ button. Additionally, we continue to see just over half of purchases occurring in the stores, with undecided shoppers gravitating online.
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