These people are the ultimate influencers. Seriously.
you picked up in the checkout lane at Ulta. These products caught your eye for a reason — yes, you had the good taste to pick them out, but someonehad the good taste to stock them in the first place. That person is called a buyer, and their job is basically to shop, though it's a little more complicated than that.
has talked to some of the beauty buyers who've somehow known which products would be hits before they were, because they basically turned them into trends. They're the ultimate influencers. Meet them below.As beauty buyer for this megastore, Pinson says she’s on the hunt “for life’s little luxuries at the best prices.”is one of our most popular.”
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