'Plus-size women are 68% of shoppers, yet we're often only a small percentage of the people who actually work in the fashion industry.' -lindsayschallon spoke to plus-size women who work in fashion to find out how they’re fixing the industry.
. For decades, plus women have been viewed as post-baby, post-menopausal, or older women who aren’t into fashion. Quite the contrary—women of all ages want to look stylish, young, sexy and put-together in clothes that fit. For most of my 20s and 30s I never had anything to wear. I had no style. I wasn’t fashionable. I wore things that weren’t me because that was all that I could find out there in my size.
a lot—whether we're talking about models, the type of marketing we want, or the kind of imagery we want.is often coded language for ‘appropriate.’ With plus women, it means they have to be the appropriate type of fat person. Even when brands started jumping on the body-positivity bandwagon and decided not to use Photoshop and to show cellulite, they only embraced it to a certain point. The models were still a size 14 or 16 with an hourglass. It’s such a self-perpetuating cycle.
—Kelly Bales, executive director of creative development, video, at Condé Nast and former editorial director of allure.com“I’ve had stylists say things to me on set when pieces don’t fit, like, ‘Maybe you’ve gained too much weight since your casting.’ I want to say, 'I’ve been the same size—maybe your garments suck. Maybe your sizing is completely off.’ They clearly booked me and knew my size.
“One time I was in London during Fashion Week. I wasn’t invited to an actual show, but I was to an after-party you had to RSVP for. I was there with another huge plus-size influencer in Europe, and another plus-size gal who works behind the scenes in the fashion industry. But when we got to the after-party and pulled out our phones to show our RSVP confirmations, the woman didn’t even look. She just said, ‘Sorry, we’re not letting anyone else in. We’re at full capacity.
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